While the pandemic proved disastrous for economies around the globe, certain industries, especially those involved in health and wellness, saw a boom with businesses involved in the same popping up during the pandemic itself. One of these businesses is Healthy & Hygiene, a homegrown brand serving a range of herbal and organic tea blends.
Launched by 30-year-old Harmeet Singh in October 2020, this Delhi-based brand provides herbal teas infused with spices and natural ingredients for the general well-being of Indians. The brand’s immunity tea with a mix of herbs and spices fight Covid and help in recovery. Now, with plans to expand its portfolio range to plant-based superfoods, as well as take the brand to the US and Canada by the end of the year, we speak to co-founder Singh about his passion project. Excerpts:
We started the brand, bang in the middle of the global pandemic when most people were unsure about the future of any industry and were skeptical to invest in any new brand. After many months of trials and research, we launched our first wellness tea category. I won’t lie, we were also doubtful in the beginning but when you know your product has the potential to work well with the customers and you are offering what you are promising then you genuinely don’t mind taking that chance.
What made you enter the tea market, given that there are already such a huge number of producers?
India is one of the largest tea producers in the world, although over 70 per cent of its tea is consumed within India and I agree with this fact that there is huge competition in this business. My father has good knowledge about various herbs which he had gained from my grandfather and this is how we thought to use his knowledge and expertise to build Healthy & Hygiene. I believe that there are so many herbs and plants on Earth that are beneficial to human beings but their usage still has not been discovered. Also, the use of herbal medicinal products and supplements has increased tremendously over the past three decades with so many people worldwide relying on them for some part of primary healthcare. People are consciously adopting more organic and sustainable options these days, and that choice is also reflecting in the tea they are opting for.